Comms Resources
Orientation, practice, and sources for union locals building solidary communications
What this hub is for
Central union communications are often under-resourced. Locals still need professional member communications now - on social, in print, on workplace boards, and on a simple website. One message, four places, with brand first.
- Four channels: social, print, union boards, and website
- Brand Kit first so every graphic and notice looks like your local
- Comms tools run on your device - no accounts or tracking for public tools
- Built for any local or union group learning communications practice
How to learn this hub
Pick a path based on what you need today.
- Social Media Plan
After Brand Kit: boards, socials, and website in order.
- The Blueprint
Ongoing practice: platforms, tone, frequency, trolls, alt-text.
- Union Boards Guide
Bare-minimum workplace boards and what to print.
- Print Guide
Flyers and print habits for meetings and actions.
- Website Guide
What to put on a local site, build the ZIP, and publish on GitHub Pages.
- Strike Guide
High-stakes bargaining and strike communications.
- Photo Consent
Member photo checklist for stewards and workshops.
Practice checklist
Complete these once - self-paced or in a workshop - so your local can ship real materials.
- Import the demo Brand Kit or complete onboarding for your local
- Export a circular local logo (PNG)
- Create and download a board notice (PDF)
- Create one social graphic with Graphic Maker
- Download the website ZIP and read the included README
Demo Brand Kit
Sample local brand settings so you can try tools before finishing your own Brand Kit. Import on the Brand Kit page.
Download demo Brand Kit JSONExplore the hub
From Scratch to Solidarity: Launching Your Local's Social Media
A beginner-friendly presentation for busy volunteer executives - high-level social strategy paired with live UnionOps demos (logo, notice board, media tools). Best for remote lunch-and-learns where full hands-on facilitation is hard; encourage attendees to tinker afterward.
- Strategy essentials (about 10-12 min) + short Q&A: platforms, secure accounts, sustainable posting rhythm
- Identity - Logo Builder live demo (about 8 min) + Q&A
- Inspiration - Notice Board / Union Boards tour (about 8 min) + Q&A
- Generating media - Graphic Maker live demo (about 10-12 min) + Q&A
- Close: leave with a plan; point to the practice checklist and tools; optional open floor
Remote tip: you bring lunch; UnionOps brings the tools. After the session, work through the practice checklist above at your own pace - Logo Builder, Board Notice, and Graphic Maker are linked under Explore the hub.
Dated session run sheets live in the project docs for facilitators. This page stays the lasting public guide.
Running a workshop
A reusable 60-minute session for officers and volunteer communicators. Attendees leave with a logo, board notice, social graphic, and website ZIP - and understand the four-channel roadmap.
- Pitch (about 8 min): problem, toolbox, four channels
- Live walkthrough (about 10 min): Social Media Plan steps
- Hands-on practice (about 30 min): checklist above
- Deploy and Q&A (about 10 min): website ZIP README, feedback
Dated session run sheets live in the project docs for facilitators. This page stays the lasting public guide.
What this toolbox is built from
- Website template - simplified from a volunteer local GitHub Pages site (reference: local243.org)
- Brand colours - reference tenant defaults from official union graphics guidelines (customise in Brand Kit)
- Blueprint chapters - volunteer comms best practices for local solidarity communications
- Crisis guide - high-level guidance for local strike and bargaining communications
- Accessibility - WCAG 2.1 AA and AODA commitments in the hub accessibility statement
Full source bibliography
All external references used across guides, tools, and exported materials.
Branding
- OPSEU/SEFPO graphics, logos & letterhead
Official OPSEU blue (#003DA5, Pantone 285) and logo usage rules. White is the graphics accent on blue/dark backgrounds.
Website
- OPSEU SEFPO Local 243 website (reference)
Live example local site built by Local 243 volunteers. The Website Template tool is a simplified, parameterised version of this GitHub Pages site.
Union resources
- OPSEU/SEFPO Member Portal
National member resources linked from local websites and crisis comms.
- OPSEU/SEFPO collective agreements
Public CA documents for citing contract language in comms - never post confidential bargaining details.
- OPSEU/SEFPO forms and documents
National forms referenced in footer links on exported local websites.
- Ontario Federation of Labour
Provincial labour federation - solidarity links on local sites.
- Posters required in the workplace (Ontario)
Ministry hub for ESA and other workplace posters locals can print when a board needs content.
- Employment Standards Act - mandatory information
Official ESA poster distribution rules; printable PDF mirrored under public/assets/ontario-board-posters/.
- Occupational Health and Safety Act (e-Laws)
Live OHSA statute - prefer QR to e-Laws over outdated paper copies on union boards.
Platforms & hosting
- GitHub Pages documentation
Free static site hosting used by the exported website ZIP. No server or database required.
- GitHub Pages custom domains
Optional step to point a domain like local243.org at a GitHub Pages repo.
- Facebook Groups (local comms channel)
Many locals use a closed Facebook group as their primary member channel.
Accessibility
- WCAG 2.1 (W3C)
Web Content Accessibility Guidelines - contrast checker and alt-text guidance in this toolbox target Level AA.
- Accessibility for Ontarians with Disabilities Act (AODA)
Ontario accessibility law referenced in the hub accessibility statement.